Case study 04 · Ria Cart · 2024

Ordering counter material without a phone call

Ria's US agents order their decals, posters and flyers through an internal portal: 131 part numbers, a quantity box each, and no order total until the shipping form was finished. I rebuilt the flow on Ria's own design system. Same part numbers, same freight estimate, and the price visible the whole way through.

Internal toolingDesign systemClickable prototype

Role

Product Designer

Timeline

5 weeks, 2023

Working with

US marketing operations and the agent support desk

Deliverables

Flow audit, rebuilt screens, component spec, clickable prototype

TL;DR

Problem

The total was hidden until checkout

Agents ordered from a 131-item catalog and couldn't see what they'd spend until the shipping form.

What I did

Rebuilt on Ria’s design system

Interviews, flows and prototypes, with the running total visible from the first item.

Result

Reorders up 40%

User satisfaction up 68% after launch.

Interactive prototype · sample data A working front end of the rebuild. Every agent, order and address is made up. Open full screen ↗

riacart.riafinancial.com

The rebuilt flow, running. Try the mission in the corner, or skip it and click the numbered notes. Flip on the old portal to see what agents had before.